Corporate Cause Promotion

Learning Goal: I’m working on a hospitality case study and need a sample draft to help me learn.

According to your textbook, a company should choose a Corporate Cause Promotion under the following six circumstances:

  • when a company has easy access to the target markets
  • when the cause can be connected and sustained by the company’s products
  • when the opportunity exists to contribute underutilized in-kind services
  • when employee involvement will get them excited to support the cause
  • when a company wants to limit its involvement and commitment to raising awareness
  • when there is a co-branding opportunity

Let’s consider some of the social issues we are learning about in light of this new lesson on CCP. Watch the following Hyatt Hotels short video that promotes its connection with the cause Clean the World Foundation and their cooperation to impact the global social issue of a health disparity due to poor hygiene. The video is a few years old so the numbers will certainly have increased a lot since then but they are impressive nonetheless.

Your activity for this week is to find a current example of a Corporate Cause Promotion for THREE of the six different circumstances listed above (and you can’t reuse the Hyatt example in case you were thinking of that!). First, look for examples from the global hospitality and tourism corporation or a competitor that you selected for your Case Study and CSR Plan. Whatever you find can be used in your plan later in the semester so COPY AND PASTE it in a folder for that purpose. If you don’t find something for your specific corporation then next go to your competitors (which you also mentioned in your Case Study). I’m mainly concerned that you get these concepts no matter what company you find is employing them in their CSR.

Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.