The writing itself | bio | Academic Career & Executive Search
The writing itself
[link:https://google.com/ | google]
Thanks to the good title you have made
the visitor to read your article. Will he
be satisfied after reading it? If so,
he will want more articles to read.
This is the basic idea of blog marketing and blogging
The content itself
The point of any article is to share information. Each of your
article should have its own purpose, or its own meaning – what it will
will be useful to readers. Your next task is to come up with
how to phrase it.
Avoid unnecessary words and sentences. Concentrate
the reader’s attention on the content and meaning of a
of the article, rather than distracting and boring them with digressions.
Studies have shown that words like “so,” “just like,” “right,”
are meaningless in the reader’s head.
Anyone can summarize information online. It’s easy. Anyone can
translate news, or other people’s articles, share other people’s
images in the hope that they’ll be liked. But that’s not the purpose of
blogging. Almost none of the popular bloggers summarize
information. On the contrary, it is proclaimed by its readers to be
expert in their niche because they write from their own experience and
expresses his own uniqueness.
Think about it: why should readers follow your blog,
if someone else is offering more?
What does a good article look like?
Readers look for what’s important first. Once a visitor likes
the headline, he scans the text. He looks for the important information. И
when he finds it more easily, he’s inclined to read
carefully every word of the author. So take out the most valuable
information in each of your articles. For this purpose, you can
use bold, italic, or underlined text, whatever ways
I often use.
But to separate the important information from the rest of the text,
you must first define it. These are usually the supporting points
of any article. So the phrase “separate the most valuable
information” from the paragraph above is in bold. Because it
defines in three words what the surrounding
In the following pages I have provided examples of well
formatted content. Feel free to explore them.
The most popular blog for freelancers Freelance Switch use
large and carefully considered headlines, short paragraphs and
distinctive subheadings to format their text.
Keep in mind that internet readers don’t like long texts.
Let the important information in your article
stand out. Use a larger font, different
color, lists and numbered lists to make it
make it much easier to read.
Don’t worry about putting big headlines and contrasting
colours. This will only appeal to readers because they will be able to digest the information you have provided more quickly.