IBM 3012 Article 1
Marketing article review(s) are designed to give the student(s) an opportunity to
conceptualize the Marketing principles as they apply to the “real world” setting.
The student will be responsible for locating an article on PRODUCT, reading the article,
summarizing the article, and sharing additional comments on likes, dislikes of their own,
as it relates to the “Marketing Principles” that they are being taught.
The article review(s) need to be minimum 1 page type written, single space, 12 pt. Font,
in length. A copy of the article must be included with the review on the assigned due