Marketing Question


Define a management decision problem (MDP), the appropriate market research problem (MRP), and your approach to solving it. Focus on a pressing issue in any industry? (How does Sephora continue to battle for the Top Spot)

-Executive summary

-define the management decision problem (How does Sephora continue to battle for the Top Spot)

-define the appropriate market research problem based on the management decision problem

-Formulate an approach to the market research (secondary research/primary research, qualitative, quantitative tools)

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