Marketing discussion board | Marketing homework help

https://www.youtube.com/watch?v=R8z6Is5VOF8

View the OXO video using the web link above this discussion board. Then answer the following questions in 150+ words.

How would you describe OXO’s overall advertising strategy?
Why has OXO chosen to change its promotional strategy at this time?
Is OXO abandoning its old promotional methods? How is OXO blending a new advertising strategy with its promotional techniques that have made it a success?

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