Southwest Airlines Case Analysis Value Chain and IFE Analysis

For the chosen company, analyze which part of the value chain the company is performing well and at which it is not. How do you think they can improve on the value chain activities. Please also do a IFE analysis for the company and interpret your findings. My company is Southwest Airlines.

Please limit the assignment to 2 pages double spaced.

Please review the PowerPoint attached and use it to answer the analysis question as it correlates to the class material. It goes over the value chain (Porter’s model and activities) and how the IFE analysis should be done.

A rubric is attached as well.

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