ecom week6

 

Leveraging Search Technologies

Google is the world’s premier search engine with more than 60,000 searches made every second, which equates to between five and six billion searches on any given day. As a result, the company is highly profitable earning around $100 billion in advertising revenue each year.

Research an organization located in the Kingdom Saudi Arabia and discuss the following:

What type of search engine technology is the company using?

Discuss the benefits the company is gaining from using that technology.

What sort of metrics does the company use to measure the success of the utilized search engine technology?

What other metrics might the company consider using to measure the success of the utilized search engine technology? Why?

Your well-written report should be 4-5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. APA style guidelines, citing at least two references as

Your well-written paper should meet the following requirements:

Be 4-5 pages in length (double-spaced), which does not include the title and reference pages, which are never a part of the content minimum requirements.

APA style guidelines.

Support your submission with course material concepts, principles, and theories from the textbook and at least three current, scholarly, peer-reviewed journal articles. Current articles are those published in the last five years.

No Plagiarsim

no Outline

To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question.

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