MHA 709 Healthcare Strategic Management

M1 focuses significant attention on the extremely important topic of market structure, including environmental surveillance. Among other things, you were introduced to Porter’s Five Forces Model, via your readings, which serves as a useful reference for defining competition. Specifically, you are to place yourself in the role of Strategy Officer for a soon-to-be-established cosmetic surgery center based in the city of your choice. (An actual city must be selected as this assignment calls for formal market research.) This entity will be named Image Center and it will offer the usual and customary array of services provided by cosmetic surgery centers. (If you are unfamiliar with cosmetic surgery centers and the types of services offered, conduct associated research and perhaps even visit one to gain a proper understanding before completing the assignment.).

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