(MGT-401: Strategic Management) Case Study: Finding the Right Market Mix?

  • Assignment Question(s):

Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)


  • Draw the SWOT matrix of the iRobot company.
  • What is the competitive strategy used by iRobot company?
  • Use the five forces of the M. Porter matrix to describe the robot-based product industry.
  • Describe the different functional strategies of the iRobot company.
  • Describe the relationship of iRobot with its primary stakeholders.
  • Describe the core competency and the outsourcing strategy of iRobot.
  • What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
  • What are the main challenges that iRobot faces?
  • Assess the competitive advantage of iRobot on its market.
  • Recommend solutions for iRobot to improve its competitive advantage.



  • Kindly be accurate and brief when answering the questions.
  • You are required to use the terminology used in your course.
  • Copy/pasting the phrases from the text is not acceptable. You must use your own words.
Calculate your order
Pages (275 words)
Standard price: $0.00
Client Reviews
Our Guarantees
100% Confidentiality
Information about customers is confidential and never disclosed to third parties.
Original Writing
We complete all papers from scratch. You can get a plagiarism report.
Timely Delivery
No missed deadlines – 97% of assignments are completed in time.
Money Back
If you're confident that a writer didn't follow your order details, ask for a refund.

Calculate the price of your order

You will get a personal manager and a discount.
We'll send you the first draft for approval by at
Total price:
Power up Your Academic Success with the
Team of Professionals. We’ve Got Your Back.
Power up Your Study Success with Experts We’ve Got Your Back.