(MGT-401: Strategic Management) Case Study: Finding the Right Market Mix?

  • Assignment Question(s):

Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions: (1 mark each question)

 

  • Draw the SWOT matrix of the iRobot company.
  • What is the competitive strategy used by iRobot company?
  • Use the five forces of the M. Porter matrix to describe the robot-based product industry.
  • Describe the different functional strategies of the iRobot company.
  • Describe the relationship of iRobot with its primary stakeholders.
  • Describe the core competency and the outsourcing strategy of iRobot.
  • What kind of strategic alliance is used by iRobot? Why does iRobot choose it?
  • What are the main challenges that iRobot faces?
  • Assess the competitive advantage of iRobot on its market.
  • Recommend solutions for iRobot to improve its competitive advantage.

 

Notes:

  • Kindly be accurate and brief when answering the questions.
  • You are required to use the terminology used in your course.
  • Copy/pasting the phrases from the text is not acceptable. You must use your own words.
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