Finding the Right Market Mix


Read carefully case No 8 from your textbook (entitled ‘iRobot: Finding the Right Market Mix?) and answer the following questions:

1. Draw the SWOT matrix of the iRobot company.

2. What is the competitive strategy used by iRobot company?

3. Use the five forces of the M. Porter matrix to describe the robot-based product industry.

4. Describe the different functional strategies of the iRobot company.

5. Describe the relationship of iRobot with its primary stakeholders.

6. Describe the core competency and the outsourcing strategy of iRobot.

7. What kind of strategic alliance is used by iRobot? Why does iRobot choose it?

8. What are the main challenges that iRobot faces?

9. Assess the competitive advantage of iRobot on its market.

10. Recommend solutions for iRobot to improve its competitive advantage

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