case: The Better Home: Keeping things clean


1) Would TBH be able to leverage on the community of TBI readers after the acquisition? If yes, why? If not, why not?

2) What are the advantages and disadvantages of the subscription model?

3) Compare the chances of success of TBH brand under TBI and GlobalBees. Was Parekh right in giving complete control of TBH to GlobalBees? What were his compulsions for doing so?

4) What is the reason for TBH not being able to replicate the success Method? Is the Indian market still not ready for a Method-like disruption?

5) What are some of the marketing strategies that Method adopted (Refer Chapter 3 of New Rules of Green Marketing, Method Makes a difference by being different) which TBH could have emulated?

[NB: Answering most of the questions would involve blue-sky thinking]

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