E-commerce Project (Part A) and(part B)
Faculty of Administrative Administrative Sciences ECOM101 – E-Commerce
E-Commerce Project (Part A) Second Semester 2021-2022 Submission: Saturday 12 March 2022 = 15 marks
This project, is required to evaluate this model from eg ar-ar-ar, based on this model, from this session and your perspective. It will cover the exterior design
Presenting offers and presenting current offers.
Current e-commerce: (choose one)
The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (your choice)
What is the idea? (the visioning process)
- Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea • Product and type of services.
• • •
What are the different types of products? Explain
What kinds of services does the online store provide? [ customer service, exchange and return, delivery, and payment options] Explain
Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates revenues
Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each. Develop an e-commerce presence map.
(For example: website, email … etc.)
What activities does the company use these platforms for? (E.g., marketing, customer service, news…etc.)
Ex: Display goods Digital Catalog Dynamic text and graphics catalog
Explain the design of the system 4 marks
Explain in detail the design of the system (business objectives, system functionality, information provided)
• What can be improved or added into the system design?
3. Explain the current business e-commerce features 2 mark ➢ What are the current website features?
What types of these features can be annoying to customers? Provide pictures. • What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
Explain in detail all the steps from the time user enters the website until the final user buys a product.
- What can be improved in the process?
College of Administrative and Financial Sciences ECOM101 – E-commerceE-commerce Project (Part B) Second Semester 2021-2022 Submission: Saturday 30 Apr. 2022 = 15 MarksRequirement:This is a continuous activity for part A, keep working on the same website you have chosen in part A. In this part you are required to evaluate one of the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of ECommerce such as business idea, website design, marketing, security … etc.You will need to analyze the business and provide suggestions to improve the current business situation.The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.1. Site Design 3 marks Evaluate the website design focusing on the eight most important factors in successfulecommerce site design (ease of use, ease of purchase, simple graphics … etc.). You are required to evaluate each factor. (Refer to Chapter 3 – Page 212 in the book and/or Slide 43).o Discuss possible suggestions to improve the site design.2. Business software 2 marksThe development of an e-commerce website requires more interactive functionalities, such as the ability to respond to user input (name and address forms), capturing customer orders for goods and services, clearing credit card transactions on the fly, consolidating price and product databases, and even adjusting advertising on the screen based on user characteristics. Explain the different types of software used on the website to perform the current functionalities.
- What can be done to improve the software?
3. Payment and Security 3 marks
What are the methods of payment available in the online store?
(See the book: page 295-296)
o What other methods can be added? Explain why?
What are the technologies used on the website to secure the online transactions?
o What other technologies can be added? Explain why?
4. Categorize marketing and advertising strategy and method. 2 marks
Explain the current online, offline, and social media marketing strategies of the e-commerce business? Provide photos or screenshots of your business marketing activities.
- What can be done to improve the marketing aspects of the business?
5. Know your competitors. 3 marks
Choose a website of one competitor in the same industry (locally or globally) and compare it
with your chosen company’s site. Indicate why the competitor’s website is better or worse than the chosen company’s website. Provide one competitor SWOT analysis with screenshots of their website activities.
o What can be done by learning from your competitor’s experience? 6. Conclude your report. 2 marks
Summarize the above points and include your recommendation to improve the e-commerce business.
Guidelines for the assignment:
The answer sheet must include the following: • Cover page
Make sure to include the cover page with all information required.
TWO marks will be deducted if there is no cover page
This is a group project (4-5 students), which is part of your course score. It requires effort, research, and critical thinking.
You are required to choose one current business from the list.
Each website can be chosen by one group only.
Use font Times New Roman, 12 font size
Use 1.5 line spacing with adjust to all paragraphs (alignment).
Use the footer function to insert page number.
Ensure that you follow the APA style in your project and references.
The minimum number of required references is 5 references using APA style.
Your whole project report length should be between 1250 to 1600 words.
You must check the spelling and grammar mistakes before submitting the assignment. Up to 20% of the total grade will be deducted for providing a poor structure of assignment. Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count.
Your file should be saved as Word Doc. Follow this pattern to name the file:
Your name_CRN_ECOM101_ Project_B.docx